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The Guest Experience and Why It Matters

How it feels to be your guest determines who comes back and who refers you. Here is why.

The Guest Experience and Why It Matters
Photo: Christina Morillo via Openverse (CC0)

Guests talk to each other

Interesting people move in circles. A guest who had a smooth, respectful experience recommends you to others, while one who felt disorganized or rushed quietly warns them off. Your reputation as a host travels.

Respect their time

Guests give you something valuable: their time and thinking. Being organized, starting on time, and being prepared signals respect, and respected guests are generous with their best material.

Make them look good

A guest wants to come across well. A host who asks thoughtful questions and edits kindly makes the guest look good, which is the surest way to earn their gratitude and a referral.

Follow through afterward

The experience does not end when recording stops. Sharing the episode, tagging the guest, and thanking them completes a positive experience and turns a one time guest into an advocate for your show.

Key takeaways
  • Guests recommend, or warn off, other guests
  • Respect a guest's time with organization
  • Make your guest look good
  • Follow through after recording to earn advocacy
Julien Jimenez
Written by

Julien Jimenez

Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.

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